Your mission tells what you do and how you serve.
Your vision describes the impact you plan and desire to make over time.
Your mission and vision statements should be unique, brief, and easy to memorize.
Before your leadership team meets to draft these statements, compare the mission and vision statements of similar organizations. What are you offering that they aren’t? Allow ample meeting time for discussion.
Once adopted, these statements become the compass for strategic planning and your “light-house” in difficult times. At future meetings, when an idea is proposed that seems “off”, you simply ask, “How is this in line with our mission?”
Post their statements on the wall at your entrance, your boardroom, the bottom of your meeting agendas, and everywhere!
As always, I am hoping for your every success.