Connecting virtually with people who care about your cause is more important than ever. Casting the vision, asking for larger online donations, and building trust with your team: these short, purposeful videos are here to strengthen the bond!
#1 – DONATE NOW VIDEO
This video is strategically placed beside your donate now button. The “Thumbnail” image greets your potential donor with your director’s face and a caption asking “How much do you give?” When your guest clicks on the video, your director guides them through a self-ranking toward their largest personally appropriate gift – inviting further conversation, building trust, and increasing the size and number of online donations for your organization.
“Businesses that use video make money 49% faster.” – Impact Production Services
#2 – THE WELCOME VIDEO
A nonprofit school has a welcome video that starts automatically when you arrive on their website. No sound, no text; just wonderful moving pictures of their mission in action.
This video unexpectedly sweeps website guests into your world, reflecting the culture of your organization, introducing your team and mission, and sharing your proudest accomplishments. Use this video to introduce your cause and invite your guest to come in and get to know you better.
“Websites with video get 41% more traffic.” – AnimationDoc
#3 – FAQ
Motivating and educational, in retail and manufacturing they call this the 80% video. You know the questions people ask about your organization. Use as many of this type of video as needed to answer frequently asked questions about your mission, services, products, fundraising, and/or project update.
#4 – SUCCESS STORIES
Share inspiration. Build trust.
People impacted by your cause share their experiences, progress and growth. When those outside your organization tell how you have helped them the message is very powerful.
“User-generated content holds more influence over 90% of customer (and donor) decisions than emails and search engine results.” – TurnTo Networks
#5 – HOPES & DREAMS
As your “Living” vision statement, this video features your clients, students, or patients sharing their hopes, dreams, goals, and personal visions for the better future your charity is facilitating.
Donors and volunteers are inspired when they see that this is what your organization is accomplishing.
#6 – VIRTUAL TOUR
Whereas the WELCOME VIDEO is an introduction to your mission, team and culture, the VIRTUAL TOUR showcases your facilities, staff and clients at work, current building project, your art workshops, etc. Show your virtual guest the “inside story”; a behind the scenes tour of the unique and exciting work you do.
#7 – DEEP DIVE WITH YOUR DIRECTOR AND EXPERT WITNESS
In a “major gifts” style, peer to peer, conversation about your mission, long-range strategic plans and fundraising needs and goals, your director chats with an expert witness for your cause. This video speaks to the donor who wants to know more but may not reach out to ask for a meeting.
Place this video on your Giving and About Us pages, and your YouTube Channel.
Which video does your website need most today?
“Projections show video will make up 82% of all consumer (i.e., your donors) internet use in just three years.” – Cisco Visual Networking Index: Forecast and Methodology, 2016–2021
With each of these videos you invite guests to get to know you better; to increase the bond of love. After all, philanthropy is love for our fellow man.
