One of the financially-strongest nonprofits I know in a midsized city has a very successful direct mail campaign. They ask and receive thousands of donors in small donations several times each year.
After your annual campaign, direct mail is a great way to ask individuals to support your cause. Add this revenue stream when you have the funds and staff to manage the initial costs and workload.
Alan Sharpe wrote an excellent book on this topic, “Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program”. Ignore the “Mail Superiority” part of the title – this book systematically walks readers through starting, managing, measuring, and growing a direct mail campaign.
Remember, too, that many baby boomers have money to donate and they still like receiving paper mail. If they care for your cause – and Alan tells you how to strategically select your recipients – they will support you!
As always, I am hoping for your every success!
