- Choose one person to be the public voice for your nonprofit. Then, if a newspaper or local magazine requests an interview everyone on your team knows to refer them to the person who best represents your cause.
- Join your local Chamber of Commerce. Attend meetings. People will ask where you work and about your organization. Look for potential business partnerships and collaborations with other Chamber members. Celebrate your opening or building expansion with a Chamber ribbon cutting.
- Have board members and senior staff join various local service clubs. Ask to make presentations about your cause. Service clubs are full of “doers”, “helpers”, and “givers” serving your community and beyond.
- Radio stations often broadcast free public service announcements for nonprofits. For example, they will announce your upcoming events.
- You can also ask for air time on your local talk radio to talk about your nonprofit.
- In all things, be ethical. Be adverse to risk. Not quite sure? Ask yourself, “If the public knew about this, would they approve?”
- Share successes, upcoming events, volunteer opportunities, etc. via social media outlets. Including photos increases engagement. Keep your posts and media attention positive.
Did you notice that recommendations 1 – 6 above are all things we do in person? Face to face meetings, even by video chat or conferencing, can quickly build your organization’s credibility.
Let your community know you have something great to offer.
Did you notice that recommendations 1 – 6 above are all things we do in person? Face to face meetings, even by video chat or conferencing, can quickly build your organization’s credibility.
Let your community know you have something great to offer.
As always, I am hoping for your every success!
