- Thank people within 48 hours of their donation. I worked with a nonprofit that had not thanked their donors in years, and had lost a vast majority of them!
- Share good news, photos, and success stories via social media.
- Use your regular newsletter to encourage your supporters and to show your care.
- Continually build your relationships in the community: I once met an expert fundraising colleague for coffee. At the end of our meeting he said, “Let’s get together socially; do something fun together some time”. He was practicing genuine relationship building; not just doing business together. He offered me his friendship. When we said, goodbye, I noticed that he stopped to chat with someone he knew; not missing the opportunity, once again, to show care.
- Track your data – be intentional about growing your donor base.
As always, I am hoping for your every success!